Jay’s first job out of school was for the global ad agency DigitasLBi. There, they built a social presence from the ground up for their primary client: the once-novel-now-dead streaming service Seeso, a forebear to Peacock, created by NBCUniversal.

She was responsible for developing the social content strategy and day-to-day community management. She’ll never forget the night the team launched the beta site and social profiles, followed by the many late-nights that ensued to propel the service to 250K+ subscriptions within the first six months.