Equal parts inspiring and challenging, Jay helped to establish the first social content strategy for New York-based DTC supplement startup Elysium Health. Every day, they worked with colleagues across departments to translate complex research and resulting studies through accessible social media content.
Their community-oriented strategy was created to both engage and inform the appropriate audience on a host of scientific topics related to the Elysium brand. She ensured the Elysium brand voice was clear and attentive across platforms to inspire brand loyalty, including in the comments sections.
Cross-departmental collaboration was critical and enabled her to integrate social listening and insights throughout the business. More than a mere content creator, Jay cemented themselves as a strategic leader and digital community manager at Elysium.
